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Interviewing The Coffee Industry - Esther, Hope Espresso

Today on The Coffee Life is the lovely Esther, I can not describe the love I have for Esther, and when I say I could listen to her tell me stories all day, I really could. I cant wait to give her a big squeeze when we're allowed.








How are you?
I'm currently curled up in blankets, jumper and a dressing gown watching Handmaids Tail whilst trying to edit some documents (fun) - safe to say I am MISSING people and working with others contact so badly!




What is your company called? 
My company is Hope Espresso - I am the founder/basically a coffee hustler- I work with other coffee companies (particularly roasters and social enterprises) to improve their coffee offering : from teaching roasting, giving feedback on coffees, helping with supply chains/sourcing and selecting green coffee and profiling, installing and programming machines on site, barista training, SCA training, setting up a new roastery... It covers everything!




How did Coronavirus affect your job during 2020?
Oh dear. Covid completely screwed me over really. I had so much booked in for 2020- from teaching SCA barista skills in Indonesia, to visiting coffee farms in Brazil, to working with businesses across the UK : I went full time to Hope Espresso in March and I had immediately about 6 months of work cancelled!! So I ended up at home, twiddling my thumbs, livestreaming making coffee for a bit of cash and literally hustling about the coffee world.




Did you have to change any aspect of your company to adapt to new regulations. 
I totally had to pivot to focus on UK companies as I knew that international travel was not going to happen (even though I tried to reschedule flights to Paris for September (cancelled again!) and Poland in December (cancelled again!)… Even still, I get a lot of opportunities instead to work with commercial coffee businesses and improving the training and quality of their coffee on various sites. Do you know what, I think this pivot was actually a great achievement in the end as it meant I was able to talk to people who were making coffee and hadn't previously considered where it had come from, and open them up to the stories of the farmers behind the cup and why it is so important to make the coffee to the best of our ability to showcase the hard work of the people before us in the supply chain!




What was the biggest challenge you faced in the Coffee Industry in 2020?
The biggest challenge was probably with so much work being cancelled, as a coffee trainer, it is so hard to train when you are not allowed to meet in person- so much work was cancelled and postponed- and it was hard to try and transition the learning experience to online. There were also several businesses that I helped to launch across the UK and they have all been delayed in opening and setting up because of Covid! Or even, like we did huge refurbishes across multiple sites through a customer this year, and we gave the staff all super in depth training, and then they opened for a few days and were shut again because of Covid! AGH!



How did you feel about the Coffee Industry in 2020?
Honestly I have been extremely sad and hurting for so many people in the coffee industry who have lost their jobs, seeing businesses having to shut down, or struggling to keep going - I have genuinely been really upset to stand by people through this- especially when I haven't had stability myself - it's been a collective struggle!




What is something you have missed in the Coffee Industry in 2020?
You know what, more than anything I have missed the events- like I didn't think I'd say that, but there's something about everyone gathering for a few times a year, either in the UK at a coffee festival or internationally and just catch up and learn about coffee together, drink coffee together and just have some time to wind down together- especially when you work for yourself- those parties can be such a lifeline for us to connect with each other and have fun. 



How has Coronavirus/Lockdown affected your mental health?
The first lockdown was hard, I was struggling but the second and third (Wales, then England) - were copable, because they had an end in sight-this newest one -DAMN- it has crushed me a lot! Finding it very isolating and frustrating, but understand that it is what is best to keep people safe and get a hold on fighting Covid once and for all!



What are you looking forward to in 2021?
2021 I am looking forward to seeing and cuddling my God children, cuddling my nana, going away with friends and not resting, being able to drink coffee with people in person - and dare I say it... The end of zoom calls!!!!



Find Esther 

Instagram - Click Here
Hope Espresso Instagram - Click Here
Website - Click Here









Support The Coffee Life

Show your support by "buying me a coffee" for just $3 


Shop the coffee life co - A store for reusing coffee grounds


Find me on social media 

Get in touch via email





Interviewing The Coffee Industry - Jass Goodman

 Today I thought I would interview myself for Interviewing The Coffee Industry because I am in fact in the industry myself (shock horror!) and to be honest, I've wanted to sit down and answer these questions as someone who has worked throughout the Pandemic and all 3 lockdowns as a barista.


Photographed by the lovely Izzy - Find her here



How are you?

Oosh, how honestly to answer that one? I'd say I'm both ok and not ok - not great but definitely could be worse.

This 3rd lockdown has definitely been a shit show for my mental health (I've seen a lot of people saying how this lockdown has been the hardest of the 3, and I completely agree!) and I seem to have not had the best luck in the first few weeks of 2021, but that's ok.



Where do you work? What is your role?

I work at Pallets Tea and Coffee House in Beaulieu as Head Barista - I also have my own business (hey look at that you're already on it!) The Coffee Life. However I have made the decision to temporarily close my shop. But it will be reopening in the next couple of months.



How did Coronavirus affect your job during 2020?

When lockdown hit in March, Pallets went from being a cosy coffee shop to a delivery store, delivering general goods to venerable people in the area. We then reopened as a takeaway with our bar up against the door at the end of May and ended up being extremely busy, which we were super grateful for. 



What has been the biggest challenge you've faced in the Coffee Industry in 2020?

Keeping The Coffee Life co going whilst trying to work through a global pandemic was definitely challenging - hence my very reluctant decision to temporarily close it.

In terms of Pallets challenges - this pandemic has really brought out the best and worse in people - I have customers who are the loveliest, most patient and kind people I've met, and then there are the other kinds of customers who seem to want to take out the pandemic on workers, I've got some stories I can tell about them for sure. 




How have you felt about the Coffee Industry during 2020?

I have lots of mixed emotions, most probably quite controversial - however it's definitely a community I'm proud to be of.




What is something you've missed in the Coffee Industry in 2020?

Oh my goodness, the events and festivals, the people, the BUZZ of a caffeine high from cafe hopping and having no idea if you'll make it home without having a panic attack (hoping that's not just me on that one)



How has Coronavirus/Lockdown affected your mental health 

In a short answer, it's been awful - this is the worst my mental health has been in 7 years, however things are sure to look up soon, I'm sure.




What are you looking forward to in 2021?

I have a lot of personal/self growth goals for this year, and actually get my mental health back on track - I guess I'm looking forward to some mental stability (ha!)

Other than that, I hope I can see some of my beautiful coffee friends this year, and give them a big squeeze (Izzy, I'm especially talking about you!!!)




Find Me

Instagram - Click Here

Twitter - Click Here

Tik Tok - Click Here

YouTube - Click Here






Support The Coffee Life

Show your support by "buying me a coffee" for just $3 


Shop the coffee life co - A store for reusing coffee grounds


Find me on social media 

Get in touch via email